At the 112th minute, with the World Cup’s final match only minutes away from the brutal penalties stage, Mario Götze, the German soccer star, charged forward and scored the winning goal resulting in a 1-0 win for Germany against Argentina. It was sportswear maker Adidas attempting a similar feat with its soccer clothing business by trying to cash in on World Cup mania. The latest landmark deal for the German sportswear maker may just be Adidas’ way of raising the World Cup Mania to a new level and which could, consequently, affect the dynamics of the stock.
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